SpeedPharma
速康制药
The inspiration for Speedpharma’s logo came from a reversed “&” symbol, handwritten by the founder—a seemingly unintentional gesture that became the origin of the brand. I transformed this mark into a visual emblem, not just as an identifier, but as a symbol of connection: between patients and healing, technology and speed, hope and renewal. In English, “&” means “and”; in Chinese, it echoes the character “和,” which conveys harmony, integration, and the birth of something new.
Client:
SpeedPharma
客户： 速康制药（杭州）有限公司
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「速康制药」的标志灵感源自创始人手写的一个反向“&”符号，无心之举却成为品牌的起点。我将这一符号提炼为视觉标记，它不仅象征连接——患者与疗愈、技术与速度、希望与重生，也承载着我们存在的意义。“&”在英文中是“and”，在中文中近似“和”字，寓意和谐、融合与新生，回应了我们对生命温度的尊重与期待。