Poster
Programming
Type Design
Typography
Web Design
Oak Coffee
The packaging design draws inspiration from the brand concept, and presents the beauty of time and nature contained in the Maillard effect through the fusion of vision and touch. The outer packaging uses three brown tones of light, medium and dark, which symbolize the three degrees of roasting, respectively, and convey the layered changes in the coffee flavor. The "burn mark" hollow design is derived from the visual characteristics of the roasting process, and at the same time provides consumers with an interactive experience - through the hollowing out of the internal information, it guides people to explore the coffee craftsmanship and brand spirit in depth. The overall design connects Oak Coffee's brand attitude with the packaging design, presents the precipitation of nature and time with visual expression, and strengthens the communication power of the brand story and product recognition.
Client: Oak
客户：北京橡树
©️Studio Clipp All rights reserved.
包装设计从品牌理念中汲取灵感，通过视觉与触觉的融合，呈现梅拉德效应中蕴含的时间与自然之美。外部包装采用浅、中、深三种棕色调，分别象征浅、中、深三种烘焙程度，传递了咖啡风味的层次变化。“烧痕”镂空设计源自烘焙过程中焦化的视觉特征，同时为消费者提供了一种互动体验——通过镂空窥见内部信息，引导人们对咖啡工艺与品牌精神的深入探索。整体设计将 「橡树咖啡」 的品牌态度与包装设计衔接，以视觉化的表达呈现自然与时间的沉淀，强化品牌故事的传播力与产品辨识度。