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Nanjing Soap

南京肥皂
This project draws inspiration from the bricks of Nanjing’s Ming City Wall, aiming to reconstruct the tactile and emotional memory of history through packaging design. Recycled pulp is molded to simulate the texture of aged bricks, inviting tactile engagement that evokes reflection on the city’s cultural heritage. Each brick of the Ming City Wall bears inscriptions—some record the names and hometowns of donors from different counties, while others feature auspicious phrases or place names such as "Fortune from the East Sea," "Longevity as the Southern Mountains," and "Jinling."
Using these inscriptions as a cultural medium, the design extracts visual elements and fuses them with the square structure of Chinese characters to construct a custom brand typeface with strong regional identity. Additionally, the names of the thirteen ancient city gates of Nanjing are revived and incorporated into the packaging, forming a narrative visual network. Each product becomes a symbolic “brick,” carrying fragments of history and storytelling.
This project challenges conventional impressions of soap packaging by bridging functionality with cultural storytelling. It transforms the surface of the product into a medium of cultural transmission, merging visual systems, material language, and local typography to encourage renewed appreciation for time-honored brands and awaken emotional resonance toward the preservation of historical sites such as the city wall.

Client: Nanjing Soap Factory
客户： 南京肥皂厂
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　　　　　　本作品以南京明城墙砖块为灵感源点，尝试在包装设计中重构历史文化的肌理与情感记忆。通过再生纸浆塑形，模拟古砖的质感与触觉，意图在物理触碰中唤起观者对古都遗址的联想与沉思。明城墙砖块多刻铭文，或为捐砖者之姓名、籍贯，或为寓意吉祥的字句，如“福东海”、“寿南山”、“金陵”等，这些铭刻既是历史的回声，也是个人与国家命运交织的见证。设计以“铭文”为媒，提炼其中具象语素与方块汉字形制相结合，构建具有地域特征与文化厚度的品牌字体系统。并进一步融合南京城内十三座古城门之名，于包装之上形成一套视觉语言的叙事网络，使每一件产品皆如一砖一石，承载文化记忆，叙述城市往昔。
　　　　　　本项目意图突破传统肥皂包装的视觉惯性，在功能性与叙事性之间建立联系，将物的表面转化为文化信息的承载体。通过视觉系统、材料语汇与在地文字的融合，激发公众对老字号品牌价值的再认识，并唤起对城墙遗址这一文化遗产保护的情感共鸣。