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AlanLee

阿兰与李
This dynamic poster takes the "AlanLee" dessert shop as its design subject and unfolds a visual narrative around its unique geographical context located in Hefei People's Lane. The poster takes street signs as its visual starting point and, through the gradual transformation of dynamic images, presents a poetic journey from the daily life of the streets to the fantasy of desserts. The road sign gradually transforms into a piece of cream cake, then turns into a cup of fragrant coffee, and finally blends naturally with the brand logo, completing a visual connection about space, taste and memory.
"People's Lane" is not only a landmark of an address, but also a touching point in the urban fabric. In design, it is abstracted as a "starting point of growth" - the origin of a road sign, a store, or the dream of a designer who loves desserts. By connecting the symbols of the city with the imagery of desserts through dynamic language, the poster not only presents the image of the product but also shows how a brand is rooted in the urban culture and responds to life through design.
The entire dynamic set constructs a warm and modern visual rhythm with simple lines and soft colors, emphasizing the emotional warmth and spatial memory carried by AlanLee as the "representative of local dessert culture in Hefei". Each frame of dynamic transformation is not only a transition of graphics but also a condensed snippets of sweet moments in urban life. It is not merely an advertisement, but a visual prose that weaves locations, flavors and humanistic spirit together.

Client: AlanLee
客户： 阿兰与李
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　　　　　　本次动态海报以「阿兰与李」甜品店为设计主体，围绕其坐落于合肥人民巷的独特地理语境展开视觉叙事。海报以街巷路牌为视觉起点，借由动态图像的渐变转化，展现从街头日常到甜品幻想的诗意旅程。路牌缓缓转化为一块奶油蛋糕，再幻化为一杯香气四溢的咖啡，最后与品牌标志自然融合，完成了一场关于空间、味觉与记忆的视觉联结。
　　　　　　“人民巷”不仅是地址的标识，更是城市肌理中的情感触点。在设计中，它被抽象为一种“生长的起点” —— 一块路牌、一家店铺、一位热爱甜点的设计师的梦想起源。通过动态语言将城市符号与甜品意象连接，海报展现的不仅是产品的形象，更是一个品牌如何扎根于城市文化并以设计回应生活的方式。
　　　　　　整组动态以简洁线条与柔和色彩构建出温润又具现代感的视觉节奏，强调了AlanLee作为“合肥在地甜品文化的代表”所承载的情感温度与空间记忆。动态转化的每一帧，既是图形的过渡，也是城市生活中甜意时刻的片段凝结。它不是单纯的广告，而是一场将地点、味道与人文精神相织的视觉散文。