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Ritual

礼This case takes the character 「礼」 (Ritual) as the visual motif, selects representative patterns and traditional colors from the six exhibition areas, and uses them as visual carriers of cultural texture to weave a visual structure map that encompasses all things. The patterns are like the textures of time, and the colors are like the light and shadow of memory. They converge in the form of "ritual", which not only symbolizes the historical accumulation of ritual culture but also represents the integration and coexistence of diverse civilizations.
「礼」 in Chinese culture is not only a behavioral norm, but also a symbolic system that embodies the cosmology, social order and ethical spirit. The structural deconstruction and reconstruction of the character 「礼」 in the design aim to translate the institutional language of ancient ritual systems into the aesthetic schema of contemporary expression by means of semiotic methods. Here, vision is not merely an object of viewing; it is also a channel for cultural identity and emotional calling.
The collection of patterns is not merely a simple formal citation, but rather an in-depth exploration and reinterpretation of regional culture and historical imagery. The use of color also goes beyond decorative significance and refers to the coding of emotional experiences, spatial memories and social identities. Ultimately, this visual system takes "ritual" as the axis, weaving scattered cultural factors into a complete narrative context, conveying the core position of ritual culture in historical evolution and social construction, and highlighting its ideological depth and realistic tension as a cultural bond.

Client: CRAFTS MUSEUM of CAA
客户： 中国美术学院民艺博物馆
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　　　　　　本案以「礼」字为视觉母题，采撷六大展区中的代表性纹样与传统色彩，将其作为文化肌理的可视化载体，织就一幅涵容万象的视觉结构图谱。纹样如时间的纹理，色彩似记忆的光影，汇流于「礼」之形，既寓指礼制文化的历史积淀，亦象征多元文明的交融共生。
　　　　　　「礼」在中华文化中不仅是一种行为规范，更是一种蕴含着宇宙观、社会秩序与伦理精神的象征系统。设计中对「礼」字的结构解构与再造，旨在借助符号学的方法，将古代礼制的制度性语言，转译为当代表达的审美图式。在这里，视觉不只是观看的对象，更是文化认同与情感召唤的通道。
　　　　　　纹样的采集并非简单的形式引述，而是对地域文化与历史意象的深入挖掘与再阐释；色彩的运用亦超越装饰意义，而指涉着情感经验、空间记忆与社会身份的编码。最终，这一视觉体系以「礼」为轴，将散落的文化因子编织成完整的叙事语境，传递出礼文化在历史演进与社会构建中的核心地位，彰显其作为文化纽带的思想深度与现实张力。